One of the best ways to better Ways to Better Connect with Your Blog Readers is to create a deep connection. There are a lot of content in the world today and it becomes a lot harder to be relevant if you don’t have the right strategy. Engaging with your readers is one of the ways to grow a solid following and turn them into loyal fans. When you have loyal blog readers, you can be assured that someone out there is reading your new blog post, and if they enjoyed it, they will also share it with others. If you proactively engage with these people, they will also feel that you care for them and that you are giving value to their time. Active readership is extremely important to growing your blog.
Here are the 10 effective ways to better connect with your blog readers.
1. Know who your audience is.
The first thing that you need to do is to make sure that you know who your audience is. When you know who they are, you will understand where they are coming from and what sort of stuff interests them. If you put yourself in their shoes, you will be able to come up with better and interesting ideas to blog about. For example, if you are writing for travelers who are into budget traveling, knowing what exactly they need for their travels will give you an insight for a better content in your blog. Give value to your blog readers and the first step to doing that is to know them.
2. Respond to comments both on your blog and social media.
Another good way to enhance yourself as an authority in your niche is to respond to your blog readers’ comments on both your blog and social media. When your blog readers ask you questions or leave a comment in your blog, make sure to respond accordingly. This will prove a point to your readers that you care what their thoughts are. Not responding to your reader’s comments can ultimately lead to losing your readership. To better connect and build a lasting bond with your audience, you must engage with them by responding to their comments.
3. Make use of humor and a strong emotion to your content.
People today check out blogs to be entertained or to gain knowledge. That being said; do not underestimate the power of humor and putting a strong emotion in your content. For example, you are more likely to build a strong relationship with your blog readers if you make them laugh, smile, or tug their hearts. This is the power of creating content that can drive someone’s emotion. These are things that people can relate and if you publish more content that people can relate in their day-to-day lives, you will be able to effectively connect with your audience.
4. Write a thought-provoking blog post.
One way to remain in a reader’s mind is to give them something that will make them remember or think of something. Writing a story that they will remember can spark an interest in their minds. Create a strong content such as a thought-provoking story that will make them think and perhaps, drive them to have discussions with their friends or family. Doing this will make your audience remember your content and you as the author.
5. Suggest an idea that will make their lives better.
We all go through something in life and if your blog readers get a message from you that will make their lives better, you can create a strong emotion for them. If you want to promote something such as simple living or minimalism, it’s ineffective to shove that idea to people’s throat and demand them to do it. You cannot change a person’s mind by forcing an idea to them. Rather, provide an idea or possible positive outcomes that will happen if they follow your suggestion or idea. This way, you have a great chance to connect with your blog readers and help them evaluate their decisions in life.
6. Make use of social media to entertain your readers.
Keeping your blog readers entertained is important so that you can better connect with them. Each social media platform has a specific strength to drive more people to see your personal brand. Without getting off topic, make use of your social media platforms to entertain your blog readers. Some few examples would be posting memes, interesting videos, beautiful photos, and more. People are generally attracted to graphics so if you can use it to lead your blog readers to your blog, then use social media to your advantage.
7. Conduct meetups and schedule a live event.
Meeting your blog readers personally is one of the most effective ways to connect with them and also gain more readers. You can go to blogging events where you can talk to your readers personally and market your blog to potential readers. You can also hold a workshop or a simple get together with your readers so you can answer their questions on a face-to-face level and also get to connect with them more personally.
8. Gain and keep their trust.
It’s easy to gain trust at the start, but if you want to connect with your blog readers, you have to make sure that you get to keep it. This means that you need to provide them with facts and important information that they actually need. For example, if your blog is all about travel guides, you have to make sure that you are giving them facts about destinations, tour rates, or contact information. Providing wrong information can tarnish your name which will lead to losing your readers’ trust.
9. Ask your blog readers some questions.
You will be able to know what your readers’ thoughts are if you proactively ask them a question. You can either run a survey or post a question on social media and collect their answers. After that, answer each question and acknowledge their questions in your blog. This way, you are giving them credit for their ideas.
10. Let your personality show in your blog and social media posts.
Your readers follow you because they see a person and if you don’t show who you are on your platform, you will most likely lose your readership. Nobody wants to read a content that looks presented by a robot. Add a personal touch and be real to your audience. Make sure to put your personality through your writing to better connect with your blog readers.