Blogging is not just writing great content. While it is the key component to build a loyal audience, you will also have to make sure that a lot of people will see that content. You have invested so much time and energy into building your blog, so it is only vital that your efforts will not be put to waste if no one engages in it. Blog engagement can be in different forms. It could be in the form of social media mentions, blog comments, mentions on other blogs, and more. The key here is that you optimize your blog so you get more engagement on your blog.
Here are five effective tips for boosting reader engagement on your blog.
1. Give importance to the user experience.
If you want people to come back to your blog over and over again, you want to make sure that you are improving the user experience. Design it for readability. But what does readability mean?
It is not all about the sentence structure or your grammar. While those are very important factors, there are things you need to consider if you want people to notice your blog. Most of the time, people will quickly scan your blog to see what it is all about and you need to make sure that there are elements in your blog that catch their attention. You have to make sure that during their initial checking on your site, they will see something that will let them continue reading it. There are usually several ways in order to do that.
• Make sure that your break up large blocks of text.
Large blocks of text can usually put off readers. It makes your blog post seem like overwhelming to read. So the next time you create a blog post, break up your texts and insert images, quotes, and use subheadings so that it will appear easier to digest.
• Try to keep your blog post as short as possible.
In today’s video-centered world, people now have shorter attention spans so you want to make sure that your blog post offers something new and does not reiterate another point. Keep it concise and short. A blog post that is straight to the point is something people would want to read. Before hitting the Publish button, try to re-read it and review it and see if you can cut out any text that is not necessary or is already repetitive.
• Remove any widgets or badges that do not help you or your readers.
Advertisements are great as they can help you earn money from your blog but make sure that you are only placing those that are performing. If there are ads that do not really perform well, then do not include them. Any other badges that do not give you something in return or for your readers would be better too if it is removed.
• Simplify the blog navigation.
Make your blog’s navigation simple and put only important links to your sidebar and footer. Fix any broken links.
2. Put a simple social media sharing button on the blog.
Social media is a great source for traffic to your blog so you want to make sure that you incorporate social media in your blog posts. Make it easier and simple for your readers to share your post on social media by putting social media sharing buttons on the blog. The most effective way to do it would be to place a floating social media bar so that as people scroll through your blog, they will still be able to see it. Moreover, these buttons will show the number of shares so when people see that it has a high number of shares, they will most likely be interested in it and read it. Look for great social sharing plugins for your blog and incorporate it immediately.
3. Put related content.
Making an interesting content is important but it is also important that you let your readers continue reading more content in your website. This way, you will be able to reduce the bounce rate of your blog. Bounce rate is the percentage of the visitors in your blog who route away from your site right after reading one page. So if you want to reduce the bounce rate, the best way to do it would be to put a related content section at the bottom of your page. This way, you can lead your readers to more content in your blog. It doesn’t have to be complicated. You can just put a simple set of text links at the bottom of your post. You’d be surprised to know that a lot of people would actually click on these links.
4. Respond to comments on the blog.
Comments allow your readers to express their interest in your work or also provide feedback. Whichever is the case, this allows you to engage your readers and make them feel that you appreciate them. If you engage your readers through comments, it will give them more interest to your work. It is a win-win situation so whenever someone comment on your post, make sure to provide a response to it.
5. Enable email subscriptions in your blog.
It is very important that you have readers who are up to date with your new blog posts. So make sure that you enable email subscription so they can add their email address to your list and they will be able to receive an email if you have new blog posts or if you have any important announcements. It wouldn’t be too much work on your parts as there are already plugins that can automate new post announcements. All you need to do is put a simple subscription box on your blog. It doesn’t have to be complex, but make it catchy enough that people will notice it and not easily dismiss it. You can put it on your sidebar or you can also do a floating subscription box.