One of the most important decisions you have to make in your blogging journey is choosing the right domain name for your blog. In order to generate positive results, you need to follow essential elements such as finding the right keywords, optimizing backlinks, and creating quality content. All of these are effective strategies to get your blog out in the world. However, if you forget to meet another important element, these strategies can easily crumble down. That is choosing the right domain name. Even if you have good and high-quality content with the right keywords, a huge amount of traffic will be affected if your readers will only be able to find you using certain keywords.
Choosing the right domain name that exactly describes what your blog is all about matters a lot. This is what users will use to identify your personal brand in a better way. It also helps in improving your blog’s visibility and authority in the blogging industry. Domain names have a huge impact on the World Wide Web in terms of search, social media results, click-through
rate, referring links, and more. Suffice it to say, your domain name impacts your online marketing and your brand in ways you just can’t afford to ignore.
So how do you choose a brand name and what is the best way to do it?
Here are ten tips for choosing the right domain name for your blog.
1. Make the name easy to spell and remember.
You need to make sure that your audience will easily remember your brand. For this reason, you need to choose a domain name that is catchy but easy to spell and associated to your blog. This way, your blog name stirs a sense of familiarity to your audience. Make it short and easy to remember. You don’t want a blog name that takes a lot of time to spell and remember. Avoid using unfamiliar words even if it is related to your blog. The simplest domain names are the ones that stand out and are most effective.
2. Include a keyword in your domain name.
Everything is all about improving your visibility in the World Wide Web today. That is why it is also important that you include a keyword in your domain name that basically describes what you are blogging about. For example, if you want to blog about recipes, including this specific word in your domain will greatly help your audience find your blog immediately. Users will be able to find you faster as well. This is an effective approach as it helps users get straight to your website since what they are looking for is already found in your domain name.
3. Avoid using domain names that have numbers and hyphens.
There are big brands out there that have numbers in their names but it is still highly advisable that you avoid including numbers in your domain names. Numbers and hyphens can tend to make a domain name less memorable and easy to spell so if you don’t want to ruin your domain name, it is best that you avoid it. It only makes users even more confused in remembering your domain name.
4. Make sure that it can be easily pronounced.
While you might think that this is not as important as it is, you must keep in mind that a domain name that is hard to pronounce is also not easily remembered. People will most likely to remember a brand if they can pronounce it with their minds.
5. Keep it short.
Nobody wants to search for a long domain name. It is confusing and takes a lot of time. The fewer characters the domain name has, the easier it is to remember it, share it, and also type it. Make it short and specific so it can easily be recognized and remembered. It is a win-win situation for both you and your readers.
6. Go with ‘.com’.
When it comes to choosing a domain extension, it is always a good idea to go with .com. It is the most commonly used and recognized so people will easily associate your blog with it. Use it to your advantage and create an easily recognizable brand with it. Compared to other domain extensions, your domain name will most likely stand out it if ends with a .com.
7. Make sure that your domain reflects exactly what you are blogging about.
When choosing a domain name, it should have a strong idea of what your website is all about. For example, if your domain is TinyHomesDesign.com, people will instantly have a notion that you are blogging about small house designs. People will instantly have an idea of what you are blogging about which is a greater chance of being recognized.
8. Avoid using domain names that could get you in trouble.
If you are still on the hunt for a domain name, make sure that you have done extensive research before buying it. You need to be careful that you are not using a similar one to other brands as you can be penalized with trademark infringement. Ask for a legal advice first as another company might take legal action against you. Moreover, this makes a lot of confusion to your audience which can make a huge effect on your brand’s authority.
9. Make sure that it is social media ready.
If your blog’s name is similar to your social media accounts, then it will be easier for you to market your blog on social media. It makes it a lot easier for users to find you whatever platform they go. Use a tool such as Namecheckr to see the availability of your domain name on social media.
10. Be creative about it.
Show your creative side in choosing your domain name. It is one of the most important elements when you are launching a blog so you have to make sure that it is a result of your creativity. It is totally up to you but you have to make sure that it reflects your blog’s content. What is important is that your audience can easily find you with that name.