Ultimate Guide to Choosing the Right Blogging Platform

There are many decisions you have to make when you are choosing the right blogging platform. By now, you probably already have thought of a blog name and a niche. You also must have already grasped what things you want to specifically write about. Now, the next step would be to choose the right blogging platform.

What is a blogging platform?

It is basically the software or the service that you use in order to publish your content to the world in the form of a blog. You can either use a blogging software like WordPress or a website builder such as Wix.com. Either way, it is important that you know exactly what you personally need for your blog so you know which blogging platform suits you. There are numerous blogging platforms available today, and it can be quite tricky to find which one is the best. It is important that you do prior research among all the common platforms available today before you choose one. Having extensive knowledge about each of the available platforms today will help guide you which one suits your blog the best. Moreover, this will help in your guiding decision in shaping the kind blog that you want today and in the future.

Your blog will grow eventually and as it grows, you may want to make some changes with your site and add more features that will make your growing audience’s experience better. If this is something that you consider early on, you want to make sure that you have chosen a blogging platform that is flexible and can be tweaked to however you want to be. You can technically choose any platform right now and just switch to another one in the future.

However, this can be expensive and will definitely take a huge chunk of your time rather than choosing the right platform early on. Starting off with a platform that is not flexible can make it quite a challenge for you to switch later on. Suffice it to say, a blogging platform that will give you more room to grow is definitely important if you want to grow as a blogger.

If you are new to blogging and absolutely have no idea how to start, it is important to choose a platform that is easy to use and does not require a lot of technical web development knowledge on your end. The important thing is that you have a user-friendly website up and running. However, as simple as it may be, it is also important that you consider if it can easily be transformed in the future should you change your mind. This way, you save yourself a lot of time, effort, and money later on.

With this in mind, here is a simple guide for you to choose the right blogging platform.

 

7 important things to look for when choosing a blogging platform

 

  • User-friendly

 

 

It is important to have a user-friendly website. Not only will it make your life easier on your end, but you are also giving your audience a better experience while they are reading your blog. A lot of people today have a short attention span so if your website is not user-friendly; you lose the opportunity to keep loyal audiences. On your end, it will also take a lot of effort and time to efficiently navigate your website and locate anything. Make sure to choose a blogging platform that is friendly for beginners. But at the same time, make sure to check if it also comes with the functionalities and features that will boost your blogging experience.

 

  • Mobile friendly

 

Unlike several years ago, majority of the people today now read blogs using their mobile phones or tablets. For this reason, it is also important that you take into consideration that your blogging platform allows mobile-friendly view of your site. Moreover, Google has also announced that mobile-friendly blogs rank higher in search results. The good thing is that most of the blogging platforms today can now easily adjust according to the screen size of the user. Still, it is important that you pay attention to the speed and font size since these factors can also affect the user experience of mobile users.

 

  • Themes and plug-ins

 

What our blogs look like whether on desktop or on mobile devices matter. It is one of the factors that can potentially attract more traffic to your site. How would you like your site look like? What sort of functionalities do you want your blog to have?

Make sure to choose a platform that has a variety of themes to choose from. People usually like to see color and style which is why it is important your blog has a great theme to begin with. It adds a personality on your blog. On the other hand, functionality is also important. This is where plugins come in. Plugins will allow you to do certain functions for your site. Some blogging platforms have limited plugins and some do not. Ask yourself what specific functionality you need and look for blogging platforms that have it.

 

  • Versatility

 

Some platforms are better for a specific blog niche. For instance, there are platforms that offer functionalities that work best for business rather than for a personal blog. Try to check if the platform has the versatility that you need which allows you as a blogger to transform it depending on your niche.

  • Hosting

Most of the time, this is the last deciding factor when it comes to choosing a blogging platform. There’s basically free and paid hosting. It’s up to you which one works best for you. A free blog will provide you an address that includes the name of the company that hosts your site. For example, if you choose a free hosting such as WordPress.com or Blogger, your domain will look like this: yourblog.wordpress.com or yourblog.blogspot.com, respectively. If you opt for a paid hosting, you get to eliminate the name of the company and your domain will read like this: yourblog.com. Free hosting are a great way to start with, but with it comes a limited option to tweak your website.

Later on in this post, we will discuss with more depth about the difference of a free and paid hosting.

 

  • Support

 

Managing your blog is no easy task especially if you have a lot in your plate or if you are just starting out. In case you need assistance with any issues or technical aspects of managing your blog, make sure that the company that hosts your blogging platform is available 24/7. See if they have phone, email, or chat support. It would be of great help if you can also easily access tutorial videos and forums.

 

  • Security

 

Regardless of which platform you choose, there is always a risk for malicious attacks if you are using a public network when accessing your blog. Nevertheless, make sure to check a blogging platform that has a plugin that will allow you to prevent any kind of attacks or spam.

 

Free and Self-Hosted Platforms: Which one should you choose?

Whether you are blogging for business or for personal reasons, it is important that you think thoroughly if you are going for a free or a paid platform. There are several differences with the two and you might want to study them carefully before choosing.

 

A free platform is easy to set up compared to a paid one. The free version is definitely beginner-friendly. You just need to fill out some forms and be asked with a few questions such as your blog name, niche, and more. In a few minutes, you can have you blog up and running. On the other hand, the downside of free blogging platforms is that your blog can be potentially crammed with ads. If you go with a paid platform, you have more control with the ads that appear in your blog or you can also choose to not display it. Free platforms have limited support as well compared to those who go premium. Most of the time, paid hosting offer more Support for bloggers.

On the other hand, if you want to have a credible voice in the online community, choosing a paid platform is the way to go. It’s a sad fact that choosing a free platform will make you appear cheap. If you want to have a professional look and identity, choose a paid platform.

 

Popular Blogging Platforms

 

 

 

This is the most popular blogging software today. Although, a lot of people confuse this with WordPress.com which is a different one. WordPress.org is an open source software platform which means that you get to build your blog or website on your own. The advantage of choosing this is that you get to have control over your website. You get to access thousands of plugins and themes so you can make your blog stand out and give it the best functionality. The best part; it is search-engine friendly. With WordPress.org though, you will have to manage your own backups and security and it can be quite challenging to start especially if you are just starting out.

This software is free, but you will need to buy your own domain name and hosting.

 

 

Wix is an easy platform to build a website. It allows you to customize your website using drag and drop tools. In order to add a blog to your website, you can add the Wix Blog app. It’s quick and easy to set up and you get to use dozens of templates with it. You can also add third party apps.

However, the free account only allows a limited number of third party apps and it also shows Wix branding and ads on your site. Also, once you have chosen a template, there is no option to change it.

Wix offers a free website builder.

 

 

WordPress.com is a free blog hosting service offered by Automattic. This company is created by the co-founder of WordPress.org – Matt Mullenweg. This blogging platform requires no setup and is easy to use and manage. The downside for using this free platform is that you cannot run ads and there are limited options to tweak your site. Also, you don’t necessarily own your blog with this platform. If you violate their terms of service, they have the power to suspend your account.

WordPress.com is free. You can buy your own domain name along with it. You can also upgrade it to remove the WordPress.com logo and advertising from your site.

 

 

Blogger is a free blog hosting service that has been acquired by Google in 2003. It offers an easy and quick way to set up a blog especially for users who are not tech-savvy. Its greatest advantage is that you get to be backed by Google’s secure platform and reliability. However, you have limited blogging tools to choose from with this platform and you also can’t add new features. Templates are also limited. Like WordPress.com, you don’t own your blog and they can also suspend your blog at any time.

 

 

Tumblr is a microblogging platform that has social networking features such as reblogging as well as built-in sharing tools. It’s easy to use and social media friendly. The downside is that there are limited features to the themes. It’s also difficult to import your blog to other platforms.

Tumblr is free to use. You can buy your own domain separately for your Tumblr blog.

There are other blogging platforms available and it’s up to you which one you choose. The important thing to keep in mind is to choose wisely so you can grow your blog in the future – however you want it to be.

 

5 Effective Ways For better blog engagement

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Effective Ways to make Engagement Whether we admit it or not making is important in marketing specifically in blogging, not having engagement in our blogs can be demotivating. And this can sometimes affect our drive to blog more. We become more motivated to create content when we know that there are people who will read and understand it.

As human beings, it’s inevitable that we want to have a connection with other people. When we create content for people to see and people do not notice it, it can greatly affect our progress. Even if our initial goal is not to write for others, it is a rewarding experience when we see people engaging in our content. But in order to have that, you must also learn how to engage with your blog readers. After all, it is a two-way relationship and when people see that you are interested in what they say, in return, they will keep looking for more of your content.

Also Read: 5 Popular Blog Niches That Can Guarantee Good Traffic

A lot of bloggers fail to understand this and it is important to understand that it is an important skill to be able to connect with your readers. As your blog grows, you will soon find out that you have to be present and actually learn how to engage with your readers. But a lot of bloggers don’t know how to do this or may lack the skills of communicating properly with their readers.

1. When you are writing a blog post, think of a topic that can be a solution to their problem.

People search for answers online which is why you see a lot of self-help articles out there. Gone were the days when you have to search for an encyclopedia or a specialist to get a solution to your problem. In today’s modern world, our first impulse is to search for answers online. After all, it is the fastest and the most convenient. With that being said, take it to your advantage and write a topic that will help people provide solutions to their problems. However, you have to make sure that you actually know what you are writing about. Otherwise, you risk the chance to be seen as an unreliable source. Write a topic that you know – one that you are most confident can provide a solution to someone’s problem. This will prompt them to ask you more questions or even thank you for solving their problems.

2. Let people know you are giving them something amazing.

When you are creating content, the mystery is one of the factors that will entice your readers to read it. But when you put up too much mystery and not inform them in advance that you have prepared something amazing for them, it can rub off the excitement and they may not actually click on your post. Writing a preview of your post is very important. What you should tell them is a hint of what you are about to share so they will stick with reading your blog until the end. When you want to engage with your audience, letting them know in advance that you can help them will help a lot. Your readers will want to know you are about to share them something great. You can either write this preview in the first sentence of your blog post or you can even put it in your title. It depends on your strategy but you will have to make sure that you are making it exciting to your readers.

3. Be creative in your storytelling skills.

Storytelling is a huge factor when you want people to notice you. People are generally drawn when they hear or see great storytellers. As a blogger, it is your job to convince people to read your blog through how you share your story. Be creative when writing your blog post and put your own style and knowledge in it. Your audience will see your passion for doing your craft when you become creative about it and if you put your effort in it. In the end, this will push them to get to know your work even more. Good storytelling keeps your audience interested and that is one of the best ways to engage with your blog readers. When you are able to connect with them through your story, it becomes the first step to actually have a good engagement with your readers.

4. Refer to your other blog posts.

Don’t just end your blog post with your topic. Include links of your other content so that it will push them to read more of your work. You have to keep your audience interested and one way of doing that is to show that you have more to offer than what is being presented right in front of them. This is most especially relevant if you have a topic and you have other sources right within your blog that can authenticate what you are trying to point out. It is one of the most effective ways to engage with your blog readers without being too pushy. By simply putting relevant information out there, they will become more interested to engage more with you. You will be able to boost your reader engagement in your blog.

5. Acknowledge their thoughts in the comment section.

The comment section of your blog and social media accounts are the most interesting places that you should look into. It’s where people can air their thoughts about the topic you have just written and also provide feedback. When your audience sees that you acknowledge their sentiments by responding or even just liking their comments, it will prompt them to read more of your content. In the same way, your audience will feel like you don’t care about their thoughts if you do not respond to any of their comments. So the next time you open your blog or social media, never forget to respond to comments and if your readers have questions, be sure to answer them truthfully and confidently.

5 Popular Blog Niches That Can Guarantee Good Traffic

5 Popular Blog Niches When you are new in the world of blogging and you are told to find your niche, it can be a little challenging to decide on one especially if you have no idea what you want to blog about.

A lot of people will tell you to find your passion or that one thing you really want to talk about. While there is absolutely nothing wrong with that and while it is a piece of good blogging advice to follow, it is not applicable to anyone especially if you have a different goal. Do you want to just write about something that you love and not care about any other things or do you want to blog to gain more traffic or sales for your business? Your niche should depend on what your long-term goal is for your blog. Blogging about your passion may sound like a really good thing, but is your passion something that can help you gain more traffic? If your goal is to have more traffic and your passion is not the right niche to have, you can always write for something else.

How to make money

Whether we admit it or not, anything that can teach us how to earn more money is something we are all interested in learning about. It’s an obvious topic that everyone is willing to learn more about. This is why if you decide to make a blog about making money, it’s a guaranteed way to have instant readers and have more traffic. It doesn’t have to be a specific way. It can be about any ways to make money. The important thing here is that you give a solution to a problem.

Also read: 10 ways to make money from your blog

People will read more of your content when you have the answer to their questions. After all, we all have questions we want to be answered. When you make a blog about making money, you can surely get clicks on your website but in order to keep them, you need to make sure that you write high-quality pieces. Your content should be something people will consider a trustworthy reference. Otherwise, they will look elsewhere. Make sure that you know what you are talking about. People know that they have options to choose from but when they see that you really are an authority of this niche, they will follow you no matter what.

Personal finance

More and more people today are getting interested in how to invest their money and spend it wisely. Writing about personal finance can easily fall under the first category which is writing about making money, but it can also be done differently. It will depend entirely on your approach to this topic. Most personal finance websites will teach people how to save money on frugal living while others have guides and tips on how to invest and hustle. If you have some knowledge and expertise about this topic and you are also passionate about this niche, then this is definitely the best niche that will guarantee you good traffic.

You can show people more possibilities with what they make for a living. Personal finance is a popular niche that people will even subscribe and enroll in courses offered by some of the top personal finance bloggers in the world. One of the people who make content about personal finance and whatnots is Rachel Cruze. She has a website, a book, and even a show that talks about money tips and budgeting. It’s a niche that millions of people around the world are really interested in.

Beauty and Fashion

Everybody definitely wants to look good so it is only understandable that people will definitely look more information on how to groom themselves. You can never go wrong with beauty and fashion because not only will you have good traffic, but you will have the opportunity to earn more money and be invited to beauty and fashion events. Perhaps, the only big challenge that you are going to face with this niche is that you have to constantly put yourself out there. Beauty and fashion are always synonymous to visual creativity so you need to make sure that you are fully committed to doing that.

Health and Fitness

Everyone wants to look good but also feel good so it is no wonder why people are easily attracted to health and fitness content. It’s one of those blog niches that can guarantee you good traffic but you have to make sure that you know exactly what you are doing. You need to create content that will provide a solution to people’s concern about their health and fitness. You can provide some tips and guides on how they can achieve their goals and you can also share stories – most especially success stories – so that people will find you relatable.

Personal development

All of us go through unique experiences in life and it is important that we have the right kind of support in everything that we go through. We all want to be good at something so it is only understandable that there is this need in us for personal development. It can be a tough journey but when you know how to tackle each specific problems and obstacles in life, it gets easier. This is why blogs about personal development are becoming even more popular because people need it. This is one of the blog niches that can actually guarantee you a good amount of traffic. And if you are good at connecting with people, it is a lot easier to be successful in this niche. With this niche, you have to make sure that you have a specific approach on how you are going to help someone out there. It can be about relationships, family, and other aspects. Anyone can offer someone a better life, but if you are good in specifically helping someone out there, you will be regarded as the authority in this field.

Why You Should Start a Business Blog Now

When you are starting a business, especially when you have a website, it is crucial that you start a business blog. You may think that blogging is dead, but many research shows that blogging is one of the most powerful and effective ways to promote your business online. Blogging, in general, may sound like a hobbyist thing, but business blogging is a real thing. It’s a jumpstart to grab opportunities in reaching out and connecting to potential customers. Your customers, both old and new, will be able to see a whole new perspective of what your business is all about and what you are trying to tell them.

Like everyone else, every business has a story to tell. But the problem is that a lot of businesses don’t consider business blogging for several reasons. For one, it takes time, resources, and a solid commitment. Business blogging only succeeds if you put your time and effort into it. It is not something that you will put out once and for all. You need to spend time creating content for it to grow. Consistency is the key when it comes to business blogging and a lot of businesses may find this challenging.

Source: https://www.youtube.com/linkedinlearning

But once you get started, you will see the impact it makes to your business. Coming up with interesting ideas all the time may sound like a huge task, but if you take your time building it and strategizing your content, you will soon find out that it is easy and something that you will enjoy. It does not have to be an overwhelming task. After all, you have a business to run. Whether or not you are the one writing your content or you have a dedicated team of writers who will do this for you, understanding why you need to start a business blog is important.

Here are five reasons why you should start a business blog today.

1.It will boost your website’s traffic.

One of the reasons why businesses today gain more traffic on their website is consistency in blogging. Oftentimes, business blogs are created separately from a business’ website as a different website entirely or as a separate section. This way, you will have a separate location where your visitors can read your content and then lead them to read your products and services. It will allow the traffic to move to your website’s online store using links in your navigation and in-content links. If you are blogging regularly, you will be able to consistently maintain traffic on your website and have more opportunities to lead people to buy your product or services.

2. You can specifically target potential clients.

When you start a business blog, you will be able to tell about the services and products you provide in your blog so you can specifically target potential clients. You will be able to put your name in front of your clients. This will allow them to see what you can truly offer and hire you to provide those services and products that you have. Business blogging may not directly promote your products and services but it can be a platform where you can do some marketing activities. It’s the best way to specifically target the audience that you want for your business. When you create content that your target audience finds interesting, it will be a lot easier for you to find them and share what you want them to know about your business.

3. You will establish your business as an expert in the industry.

When you start a business blog, you will constantly share topics and subject about your products or services. It will allow you to demonstrate your expertise in that particular subject. Your readers will want interesting and high-quality content from you for them to stay. When you give them relevant information, you will become the go-to resource that will help them with new things about your products and services. When you do this consistently, you will be seen as an expert in the industry and people will trust you with their money. People prefer to spend their money on businesses who know exactly what they are selling. So when you start a business blog, make sure that you highlight your expertise in the products and services your business offers.

4. You will easily build your own community.

Business blogging is a way to improve communication and collaboration between you and your clients and potential clients. When you put up a content out there, they will be able to share their thoughts about it and you will have the chance to share yours as well. When you are able to maintain an active comment section in your blog, you can easily build your own community. Having a community is a big chance for your business to grow as people learn a great deal about you as a business. So when you start a business blog, you have to make sure that you answer your audience’s questions as well. Acknowledging their thoughts about your products and services is the best way to build a strong and lasting business relationship with them.

5. You can create an avenue where people will find you more relatable and approachable.

Most of the time, business websites are annoyingly intimidating. It’s all serious stuff and doesn’t have that much to see unless one is really interested in it. But not having a business blog will make your business appear unapproachable. This is why when you have a business blog, you can inject your own personal brand and personality in it. It does not have to be all business. You can even add humor in it occasionally. Doing so will make your blog more relatable to the public.

It takes time, patience, and solid dedication to build a successful business blog. But it does not mean it’s too far off for you to achieve it. The reasons above are indications of why you should start a business blog now. Once you get started, you’ll understand why you didn’t start sooner.

10 Creative Ways to Increase Blog Traffic

Ways to Increase Blog Traffic. No matter how much preparation and number of ideas you have for your blog, there will eventually come a time where you will experience a lull in blogging and find that you have a few more readers. Even if you have published a well-written blog post, sometimes, there’s absolutely no engagement on it. You get nothing after putting so much effort in one blog post. This is an indication that probably needs to change or tweak something with the way you are engaging with your blog readers. It’s important that you continuously look for different ways to increase blog traffic.

Here are 10 creative ways to increase blog traffic and revive your blog.

1. Share your published content multiple times.

A lot of times, bloggers do not really share their content as often they ought to. When it comes to sharing your content to the world, sharing it once is not enough. Even if you have shared this content through multiple social media platforms, only sharing it once limits you from reaching new readers. The key here is to re-share your content regularly but in a timely fashion. This is why evergreen content is very important because you can easily repost it in the future, yet it still remains relevant.

2. Post some off-topic stories once in a while.

While it is necessary to maintain a theme or niche in your blog, it can get dull when you don’t have something new to offer to your readers. Make sure that you introduce something new to your readers once in a while.  Try to write some fun and off-topic stories once in a while to shake things up a little and catch the attention of your old readers and get the attention of new ones. This way, you get to gain more traffic and revive the interest of your current followers.

3. Utilize your email list.

You might have forgotten to spice up your email list. One of the top sources to get blog traffic is your email list. So when you are sending a newsletter to your loyal subscribers, make sure to make it interesting and fun to read. It should have something that will not just catch their attention, but something that will stir their curiosity that they will click it. Having an email list is vital in generating relevant traffic because so long as you are able to sustain it, it will keep growing.

4. Make your headlines intriguing and interesting.

Your headlines truly matter when it comes to increasing blog traffic. People who look for content will always read the one that has an interesting headline. After all, it’s the first thing that they will see after doing their initial research. Make it count by writing an engaging headline. Treat your headline as your promise to your reader and make sure that it will answer a question.

5. Throw a blog contest or giveaway.

People love to have new stuff most especially if it is free! Throwing contests or giveaways are just some of the creative ways to increase blog traffic. People tend to gravitate more to blogs that hold regular contests or giveaway in hopes of getting something in return. Think of it as an investment for your blog. You can also partner with brands or collaborate with other bloggers in order to gain more traffic.

6. Make use of promotions on social media platforms.

Maximize the availability of these promotions on different social media platforms. For a small fee, you will be able to promote your blog posts and increase your traffic. Just make sure to curate interesting content that will urge the new audience to click on your website and actually consume your content. Make use of promotions to add links to your social media content. You hit two birds with one stone in this type of approach and it’s a creative way to increase blog traffic and at the same time, engage with new followers.

Also read: Top 5 Ways To Increase Blog Traffic

Source: Roberto Blake

7. Be a guest blogger.

Perhaps, one of the fastest and most creative ways to increase blog traffic is by writing for other people’s website as a guest blogger. With this, you can target the person’s followers and lead them to your blog by including a link to your blog and a bio where you can invite them to check out your profile. If you do this, make sure to target blogs that have a similar niche with you but are bigger and more popular than your blog. This is a win-win situation. They get to have new content, and you get the opportunity to attract their readers to your own content.

8. Never underestimate the power of visual content.

Today’s world runs on visual content. After all, people are visual creatures and it is such a big deal that not utilizing it can greatly affect your readership. With this in mind, make sure to create more visual content for your blog and not just all text-based content. Make sure that it will stand out from the crowd. In no time, you will find out that your statistics will grow and you get to increase blog traffic even with just this move.

9. Do a throwback post.

People find it fun to see what you look or what you were in the past. This is the reason why Throwback Thursdays and Flashback Fridays are so effective in getting people to notice your content. This is one of the creative ways to increase blog traffic! Use it as an emotional attachment so you can create more connection as well to your readers.

10. Use major events when relating to your content.

Creativity is very important when it comes to making use of major events to connect to your blog. For example, election, fashion shows, major holidays, and sports events are great events that you can use to catch people’s attention. Use it to increase your blog traffic and if you can, monetize your blog content with it. It’s a creative way to not just gain more readers, but also earn extra income.

Make Your Blog Stand Out With These 5 Tips

Blogging definitely takes a lot of your time, efforts, and commitment. And while it is fun and exciting, it is not always going to be sunshine and daisies. There will be times when it feels like there is too much work to be done and it’s not making any difference at all. Coming up with unique content is not always easy, and most of the time, it will exhaust every bit of idea you have in your mind. You might think that this is a hopeless situation, but you need to reshape how you perceive a unique content. Even when you don’t have a unique idea in mind, you can still make your blog stand out so long as you know how to perfectly apply it.

“How? You might ask”

Create content that has your own voice in it. With millions of people around the world who are blogging about perhaps the same thing, it is unfortunate that you can’t all be unique about your content, but that doesn’t mean you can’t turn it into something for your own. A lot of things that we intend to write has been already said before, but at the back of all these marketing and techniques in blogging is where all the magic happens. This is where you put your voice and personality into your content to make it stand out.

You will need to keep in mind that your content may no longer be unique, but your experience, your voice, and how you present it is. There is no one else like you so use it to your own advantage. In order to be successful in the blogging world, you’ll need to present yourself with your own opinion and thoughts about a common topic in order to be different and unique. And when you know how to present it to be as interesting and engaging as possible, this will make your blog stand out from the rest of the crowd.

With that in mind, you need to keep some tips and strategies in mind on how to practice how you create your content. Everyone has their own way of doing their things and as a blogger, it is important that you recognize your style – your way of creating your content. That way, when people read your content, they will instantly know that it is you who created this content. And even though it is a common topic that has been on the Internet way before you have made one, you can present it like it is your own topic and make your readers engage in it.

  1. Include quality images and graphics that you have taken personally.

This strategy is most absolutely useful in different niches, but most especially in travel blogging. For example, a lot of bloggers are already publishing content about a specific place. It could be a guide or a travel narrative, but the fact remains that it is still the same place. Now it becomes a challenge on how to present your content as a unique one when it comes to this so you need to make sure that your story is unique when you publish it. Not only is it important to present a different perspective of a place, but to also include your own quality images and graphics about the place. Try to avoid posting the same picture of a travel destination from the Internet. When you have finally visited the place, try to find an angle or a spot that others have not blogged about and make sure that it is interesting and high-quality.

2. Display your personality in your own content.

As mentioned, your content may not be as unique as you want it to be, but your personality is. One of the best ways to stand out from your visitors and readers on a more personal level is to connect with them. And for that, you need to be true to yourself. People will instantly feel a personal connection on your content if you display who you are on your blog. People will identify your tone and unique way of writing through your content so make sure to put that to use. Try to avoid emulating someone else’s way of writing just because they are successful. They are successful of what they do because they are doing it in their own way. Make your own voice as unique and powerful to make your blog stand out. People may have already seen similar content a hundred times, but if you present it with your own authentic voice and personality, it will push them to click on your post to see the value of your content.

3. Choose a unique design for your blog.

Your blog’s theme and design is important and it matters more than you think. The design of your blog is one of the keys that will make it stand out. Your readers and new visitors will most likely remember our blog if it has a distinct design that will catch their attention. It could be the color scheme or a custom graphics or header design that will make it stand out. It doesn’t have to be an expensive purchase to get a quality design. There are affordable options out there, but make sure to find one that you can customise.

4. Make a unique content experience for your readers.

People like to try and see something new so if it is something you can offer, it will definitely make your blog stand out from the rest of the crowd. Think of something that only you can do or something that you can present in a unique way and incorporate it into your blog post. This way, people will find value in your content even though similar posts have already been published before.

5. Maintain your own unique voice in every content that you post.

The way to stand out in the world of blogging is to make sure that you have a consistent content that people want to check out. This is where finding your specific niche comes in. When you find out what specific topic you want to focus on writing, keep your voice unique and powerful in all of the blog posts you publish to stand out.

8 Effective Ways to Increase Organic Traffic

It can be very challenging to increase organic traffic in your blog especially if you are still starting out. But as you go through your blogging journey, you will soon understand the importance of growing your blog’s traffic organically. This is because traffic from the search engine is targeted and relevant. While you can get traffic from social media as well as other sources, getting traffic via search engines is much more consistent. In fact, it will require less effort on your end. Once you have out your content out there in the search engines to see, you will grow your blog without having to do all the sharing and promoting. But while consistent marketing is still important, you will want something that will support your blog even when you are not sharing on social media.

So it is quite a challenge for a lot of bloggers out there to increase organic traffic. It may sound like such a daunting task but with the right strategy and attitude towards it, you will be able to increase your traffic organically in no time.

Here are 8 effective ways to increase organic traffic on your blog.

2. Create content as best as you possibly can.

This may sound like the most cliché statement ever, but remember, everything boils down to what content you are showing to the public. Creating content just so you will have consistent posts on your blog won’t get you far, and will not help boost your reputation at all. It doesn’t matter how long or short your content is. It just needs to be good. Your content represents you as a brand and if you are unable to create a lasting impact or event just a good impression to your readers through your content, it won’t help you at all in the hopes of growing your traffic organically. So the next time you are creating content, make sure that you write it as best as you can.Determine which links in your website are good and bad links.

One of the most essential elements of SEO is backlinks. They are one of the major factors that can improve your ranking in the search engines. So earning and building quality backlinks can help you a lot if you want to be an authoritative voice in the industry. So if you want to increase organic traffic in your blog, you need to determine which backlinks are helping you and which ones you should get rid of. Analyze all your backlinks and compare the value that they have. Once you have identified which ones are the best, try to get more of those.

3. Write more content that answers your readers’ questions and concerns.

As more people become interested with your website, your readers will start sending in their questions and concerns and it is important to take note of all of them. This is because your readers will most likely search for answers about this on the search engines so if you have a content that has it, not only will you be able to answer your readers’ question but also give more information to other people as well. People will need answers and having a detailed article about it will drive more traffic to your website as other people tend to look for those solutions on the search engines as well.

4. Make extensive keyword research and create a keyword database.

The key to having organic traffic on your website is by using the right keywords in your blog post. You need to make sure that you have the exact phrases that people are using to search on search engines like Google. Check the most popular keywords whenever you are writing a blog post so you can rank them a lot easier. Make a list of all these keywords so you can use them in your future content. One of the best tools to look for keywords is the Google Ads Keyword Planner.

5. Optimize your content and meta data.

If your meta data contains the keywords or information that people are looking for in the first paragraphs of your content then you have higher chances of ranking higher. So whenever you are creating a new blog post, always make sure that you optimize your content and meta data. Make sure that the most important keywords are in the first paragraphs, meta titles, descriptions, image names, ALT, and more. But make sure that you avoid keyword stuffing as it will not help your website at all. To increase organic traffic, you will have to make sure that you have optimized your content properly.

6. Write consistently.

Make it a goal to have a proper schedule on when you publish your blog posts and do it more often. Publishing once a week is great if you can’t do it at least every other day. Search engines will most likely rank your website better if you have consistent updates. Most importantly, people love to visit more websites with consistently updated content too. This is one of the best ways to increase organic traffic as more people will see your website as an authority and will more likely visit your first compared to others.

7. Create authoritative inbound links.

Having a powerful internal linking system will help you increase organic traffic as well. Make sure to link relevant posts that you have written to new ones and use your preferred anchor text. These links are valuable for search engine optimization, and it also helps your website since you lead your readers to spend more time on your site. This is where writing interesting content comes in which is very important if you want people to consume more content from your blog.

8. Do your strategies ethically.

Perhaps the number one rule of increasing organic traffic is to never anger the search engines – especially Google! Otherwise, your website will get penalized and everything you worked for will just go down the drain. Avoid buying cheap inbound links, do not publish stolen content, and never use the exact-match anchor text. Look for strategies to increase organic traffic, but do it ethically.

Gadgets for Blogging: Why You Need to Have It

What makes blogging different from other forms of writing is that you need some tools that will make you do it more efficiently. Truth be told, you don’t need to have all the gadgets for blogging but if you have them, it makes blogging a lot easier and faster for you. Moreover, having the right tools and gadgets for blogging will help foster creativity and productivity. This is the reason why smoothly finishing your tasks is a lot easier for you as a blogger when you have even at least most basic but definitely essential gadgets for blogging.

Here are 5 essential gadgets for blogging you need.

1. Pocket WiFi

As a blogger, not only do you need to have all these online tools ready at hand but you need to have reliable Internet connection all the time. When you are on-the-go, a pocket WiFi is very important because it is your source of Internet connection to be able to properly create and publish a blog post. It can be quite frustrating when you don’t have a good internet connection especially when you are chasing a deadline. No matter how great your workstation is, when you don’t have a good internet connection, it just ruins the whole mood.

Also read: 5 Popular Blog Niches That Can Guarantee Good Traffic

Whether you are traveling or not, you cannot just rely on public WiFi from coffee shops or restaurants. So the next time you are shopping for gadgets, make sure to prioritize getting a reliable pocket WiFi that you can use for blogging. Moreover, this is also a necessary item when you are meeting clients or if you have blogging appointments that require you to be online. This is very important in these type of gatherings so investing in one should be your number one priority.

2. Laptop or computer

A personal computer or a laptop is a given item that you should have when you are blogging. Without it, you won’t be able to blog or do any content creation in the digital world. It’s one of the most basic gadgets for blogging that you should invest in. Depending on your needs, find a laptop or computer that you can use reliably for your daily tasks. If your sole goal is to have a computer where you can write and publish blog posts, you can have a basic laptop for it. But if you need it for other stuff like video and photo editing, make sure that you invest in a computer that will allow you to run these applications without any hassle. Remember, your laptop is your arsenal in the blogging world. So it is only fitting that you have the best one – one that will ensure you can perfectly use for your blogging.

3. Journal and Pen

You might think that this is a very unnecessary item on the list. But what makes a journal and pen very important is that it allows you to take down notes and ideas and actually write them down wherever you are. In times where you don’t have your laptop and phone with you, a journal will allow you to write down your ideas. Writing in a journal is pretty effective in getting your creative juices flowing because it takes time and it will force you to slow down. When you are slowing down, you have enough time to absorb your thoughts and think about what you are writing. Slowing down is very important in this fast-paced world today.

On the other hand, a journal allows you to have a creative space where you can also write your plans and what you want to accomplish for your blog. When you are attending events or conferences, having a small journal and pen with you is also very helpful. You will be able to take important notes from the event itself or from what the speakers are talking about. This is extremely necessary especially if you need it for your next blog post. While you can take down notes using your mobile phone, it is still important to have a journal in case you run out of battery. More so, you have something to write on in case you are using your mobile phone or tablet for taking videos or photos.

4. External Hard Drive

Storage is very important when you are a blogger and when you lack one, it can be pretty challenging. You see, blogging is not just about writing. You need photos, videos, or other graphics to incorporate it, especially if your goal is to attract more readers. These photos and videos can take so much space and your computer or laptop’s internal storage space may not be enough. So as a way to solve that problem and to prevent from having problems in the future, invest in a handy external hard drive with more than enough space where you can use for blogging. There are so many pocket-size external hard drive available today which you can easily bring when you are on-the-go.

5. Extension cords

There will be times where you are blogging inside a café or any public setting and unfortunately, there are tables that are far from an outlet so you can plug your laptop. This is extremely frustrating so as a way of precaution, always bring handy power strip or extension cord with you. This way, you don’t have to worry about finding a table near an outlet. This will also allow you to charge other gadgets. Just make sure to get an extension cord that is not bulky so it won’t be an additional bulky item in your bag. It’s one of the must-have gadgets for blogging that will definitely add value to your blogging life.

In today’s modern world, having the right gadgets with you is a must. Blogging is not just a hobby for a lot of people today. It’s a career path that people actually take and it can be easily done wherever you are in the world. If you have the right gadgets for blogging, nothing is impossible in creating content.

5 Best SEO Practices to Boost Your Blog’s Traffic

If you want to boost your blog’s traffic, one way of doing it is incorporating best SEO practices. Search engine traffic can really affect one’s sales and crush your competitors on Google search. When you learn how it works, you will spend less amount of time finding ways to promote your blog just to get more traffic. When your blog has a good ranking, you will effortlessly get more traffic for your blog.

The good thing is that SEO is not hard and with a few tips, you will be able to incorporate it on your website. The only challenge for it is that it takes some time for your blog to get more traffic from the search engines, and this is where most people struggle with. However, with few best SEO practices to follow, you will be able to grow your blog traffic as well as search traffic quickly. Moreover, search traffic is free. It increases your blog’s visibility and if you do it correctly, it will give you a ton of sales especially if you target keywords that are profitable. This is why you need to focus on search engine traffic more once you have established your blog.

Here are five best SEO practices to boost your blog.

1. Use Long Tail Keywords more often.

One of the quickest ways for you to bring more traffic to your blog from the search engines is through the use of Long Tail Keywords. Basically, long tail keywords contain 4 or more words that you use as keywords. It is effective in quickly boosting your rank because they are less competitive compared to keywords that are short-tailed. It means that only a few people are searching for them so with that, you will be able to easily outrank competitors. Because of this, you get to have more authority in the search engine for that specific set of keywords. Moreover, you will be able to target a much more specific audience which is definitely something you want so you can serve them well using the products, services, or overall content on your website.

The first thing that you have to do on this is to use the right tools for access. This will allow you to save more time and find the right long tail keywords. If you are still starting out, KWFinder and Google Keyword Planner are a great tool to use that will give you good results.

2. Use LSI keywords.

Another best SEO practice today that will effectively boost your blog’s rank is the use of Latent Semantic Indexing Keywords or LSI Keywords. In simplest terms, these are relevant keywords or synonymous keywords that are related to your primary keywords. They are highly effective in SEO because it targets more related searches on a specific keyword. For example, if you use the keyword “how to speak Japanese” on Google search, you will see several related searches and perhaps see “how to speak Japanese for beginners”. Those are already LSI keywords which means “for beginners” is already given keywords that people search. Making use of this on your blog will help it rank more on the search engine and get you more traffic.

So how do you find these LSI keywords? The quickest and free way to do it would be making use of Google autocomplete. Just start typing in your keywords that you want to rank and it will show auto-suggestions that you can use as LSI keywords. There is also LSI graph, Ultimate Keyword Hunter, and Keywordtool.io.

3. Follow the 80/20 Rule of Content.

A lot of bloggers make the mistake of creating more content but spend less time promoting it. You won’t be getting somewhere if you create a lot of content when you can’t find people to visit your already published content. In order to get the most of out the content you are publishing, you will have to make sure that you also spend enough time to promote it. And that is where the 80/20 Rule of Content comes in. This means that you have to spend 80% of your time promoting your content and spend only 20% in creating it. So for example, if you normally spend two hours creating a content, you should be spending at least 8 hours promoting it. This way, you will be able to reach a wider audience and attract more traffic. Spending a lot of time creating a content without enough time to promote it can be a waste of time and energy and that is something that you want to avoid if you want to get more people to visit your blog.

So how do you go about promoting your already published content? Make use of social media when sharing your posts. You may also repurpose your already published content by turning texts into videos or infographics.

4. Build backlinks.

One of the things that creates a huge impact on your search engine rankings is backlinks. Your posts perform better on Google search if you get to attract more links to it. It is easier to get a higher ranking when using backlinks because they are links that are directed to your site and most search engines especially Google will give more credit to those websites. This is why you need to build quality backlinks if you want to boot your blog’s traffic.

5. Make your website mobile-friendly.

Website optimization is very important today if you want to boost your blog’s traffic. Considering that a lot of people today now use mobile-phones mainly, it is only fitting that you make your website mobile-friendly. Check if your website is mobile-friendly as it can attract more visitors. Moreover, it is one of the best SEO practices that will not only give you more traffic but also make your visitors enjoy their time on your site. In order to make your site mobile-friendly, use a responsive web design for it and use plugins that will make it mobile-friendly.