Content Marketing Hacks to Attract More Readers

Just like all other internet marketing tactics, there are lots of interesting and effective content marketing hacks to attract more readers. Here are some of the most innovative and successful content marketing tips to attract more readers.

  1. Create great headlines.

It is worth noting that readers always respond to a good headline. Make sure you know how to create great headlines that catch the reader’s attention. You can even borrow the ideas from experienced copywriters, if necessary.

  1. Pay attention to key phrases. 

Many search engines use keywords in determining the rankings of websites. Don’t think that simply writing more keywords will result in more traffic. Make sure that you are using only relevant keywords to avoid being blacklisted by search engines.

  1. Utilize widgets and website add-ons.

Most people are familiar with different website widgets and add-ons. Make sure that you utilize these in your web content. These help you to present vital information to the readers, which results in them visiting your site more often.

  1. Write effective marketing content.

You may not realize it, but in order to succeed in search engine optimization, you need to be able to write blogs. It is essential to write informative blogs that can be read by everyone. You can do this by following some effective content marketing tips to attract more readers.

  1. Write informative and relevant content.

Before anything else, make sure that you are focusing on making your site a “puller” for incoming traffic. Your site must be informative and useful. After all, people look for answers online and your website should be able to provide those answers. It must have an impressive layout and content. Your site should not be difficult to find, as it will only frustrate your readers.

  1. Make use of social media.

You must also take advantage of social media content marketing tips to attract more readers. Do this by publishing your site on social media sites, such as Facebook, Twitter, LinkedIn, etc. 

  1. Focus on writing for the right target audience.

You must also focus on creating content for the right target audience. This can be quite challenging because there are many people who are already aware of your niche and you might as well be one of them. You must do something about it!

  1. Make sure your website is of interest to your target market.

Make sure your blogging site is popular among your target market. A popular blog attracts more readers, so make sure that you choose a topic that will interest your target market.

  1. Post content every day.

You must always post your new content every day, especially on social media. You must also update your blog or post new updates to your existing content regularly. This way, you will not only increase your readership, but you will also get more traffic.

  1. Create a plan and stick to it.

Finally, write down your marketing plan and stick to it. You must have your goal to create an effective content marketing hacks that attract more readers. If you do this, there is no reason that you will not succeed in attracting more readers to your blog.

How to Create the Perfect Blogging Schedule for Your Business

There are many reasons why you should create the perfect blogging for your business. For one, it will allow you to come up with great posts that can keep your readers interested at all times. It is also necessary to provide information you offer in a timely, consistent, and strategic manner so you gain regular readers. Regular readership is necessary for you to be able to run your business blog successfully.

But this alone can be one of the biggest challenges. Creating content while following a strict schedule can be daunting especially if you have so much stuff on your plate. This is the reason why you need to set a blog blogging schedule for your business before the site is launched and even after it is launched. Your blogging schedule will serve as your guide.There are many reasons why you should create the perfect blogging for your business

Follow these steps to create the perfect blogging schedule for your business blog.

Step 1: List down all the things you want to publish in your blog.

The first thing you should do is know what information you want or need to publish in your business blog. These can be random things such as your daily activities, upcoming events, and so on. This is important since it will be the basis of your writing schedule and you should create them in advance. By simply having a list of all the things you want to publish in your blog, you can now start planning the next steps you should be taking.

Step 2: Map out your blogging schedule.

In order for you to succeed in business blogging, you need to map out your blogging schedule in advance. The first thing you need to figure out is how much time you need for each blogging tasks before you can hit publish. These tasks include:

·       Researching

·       Writing the content

·       Editing

·       Publishing the content

·       Promotion

All these tasks will require a certain amount of time so you need to map it out. For example, every Monday, you start researching and writing your content. By Tuesday, you do the final editing so by Wednesday, you can publish the content. For the rest of the week, you can promote the content.

Step 3: Create a realistic schedule.

The next thing you should do is create a realistic schedule that you can follow. If you plan on publishing every week, plan ahead which days of the week will be your publishing schedule. That way, you can also plan which posts or content you can fill in on those days. You should also include creating a schedule on which type of content you should publish every week or every month. This will give you a fixed number of posts that you need to complete regularly. With this, your readers will have a proper waiting schedule for your posting. Remember, your visitors come to your site because they want to know more, and knowing more is only possible when you offer them relevant content at the right time. So, you should always deliver your content on the right schedule.

Step 4: Schedule and execute your plan.

Your blogging schedule will only work if you execute it. So, once you have properly set up and create the perfect blogging schedule, you should start following it religiously. If you can, schedule your posts ahead of time so you won’t end up getting stressed by the schedule.

Step 5: Evaluate Your Result

By making a blogging schedule, you are also trying to gain massive results in your business blog. Now that you have created a consistent blogging schedule, you will also need to measure and evaluate it. You want to know if the frequency of your publishing schedule is helping you reach those goals. If it works out, stick to what you are doing and find ways to improve it. However, if things are not working out that well, you may want to re-evaluate your steps and see which schedule best suits your business blog.

Remember, creating a perfect blogging schedule matters, but it is entirely up to you how you can make it work. 

5 Effective Strategies to Drive More Traffic to Your Blog

At some point in your blogging journey, you might think about how you can drive more traffic to your blog. When you were just starting out, it may be something you didn’t really think about. You were probably focused first on setting up your blog and creating consistent content. But as your blog has grown, you realize the importance of increasing your traffic. Because if no one visits your blog or be interested to click on the links you have generated, how are you going to earn from them or at least, what is the point of creating more content when no one is reading them anyway?

 

For this reason, you want to make sure that you rethink how you market your blog posts. If your current strategies are not working, it is high time that you begin a new approach in attracting more audience to your blog. You will want to make sure that your blog becomes a reliable source of information that people want to look up for. Your content should be valuable as well so that people will actually look for it.

 

Here are 5 effective strategies to drive more traffic to your blog.

 

1. Create more evergreen content.

 

One of the best and most effective ways to drive more traffic to your blog is by creating more evergreen content. What does evergreen content mean? In simplest terms, it is content that remains relevant and an interest to your readers all year round. When you create more content that will stay relevant to people even after its original publication, you can generate a good amount of traffic for that content even in the many years to come. And if one blog post can give you that, how much more if you dedicate writing more evergreen content? The possibilities are endless. So the next time you create a new blog post, make sure that it is an evergreen content. Repurpose those old content of yours for it to stay relevant.

 

2. Write an e-book and make it available on Amazon Kindle Store.

 

If you write valuable content that you think should read even more people, consider writing an e-book and make it available on Amazon Kindle Store. Put a link of your website or a specific content from your website on the e-book so that when people all over the world read your book on a Kindle app, they can easily click on the link and you instantly get traffic. The best thing about writing an e-book is that you no longer need to have thousands of dollars and a solid contract with a publishing house in order to get your work published. If you think your content is worth sharing, make it even more accessible to people by writing an e-book and at the same time, gain more traffic on your blog.

 

3. Create viral content.

 

Everyone wants their content to be viral, but most of the time, people fail while trying to make one. This is because they have not fully studied and paid attention to how viral posts work. You will need to understand that it is more than just creating a good content. You need to be able to connect to the audience, grab their attention, and make them share it to others. And for you to do that, you will need something that will catch their attention immediately by creating a catchy title for your blog post. For example, people today love to travel and most would consider doing it full-time and earn from it. If you post a title like “How You Can Retire in Your 20’s and Travel Around the World”, it will definitely catch people’s attention and click your post. But it doesn’t end there. Once people click on your link, you need to make sure that you keep them entertained. So you need to write a compelling content that actually makes sense and perhaps, bring about that ‘lightbulb moment’ to your reader’s minds. And when you can get them to do that, they will most definitely share it with their circle of friends. Give your readers the real deal. Make a connection and everything else will follow.

 

4. Utilize email traffic generation.

 

If you want to drive more traffic to your blog, you need to utilize every tool that you have. Sharing your posts on social media is not enough. Make sure that you also utilize email traffic generation. But first, you need to build your email list and nurture the ones who subscribe to you so they will always read and act on the emails you sent. You don’t need to have everyone on your list, but you need to have a loyal following in this regard in order to succeed. And always make sure that you provide a good landing page for your readers when they click on your link. You don’t want your readers to end up frustrated. Send them on a specific landing page that they initially wanted to be in.

 

5. reach out to other leaders on your industry.

 

Guest posting is one of the effective ways to drive more traffic to your blog. It means that you write and publish an article on someone else’s blog or website. If you do this, you need to make sure that the website, as well as the content you are going to write, is relevant to your blog. This way, you retain your blog’s and the other person’s blog identity. This is a great way to connect to new readers and get your name outside your own audience. This strategy is a win-win situation and you also get to build a fruitful relationship. You get to add value to someone else’s blog and at the same time, you get to connect with people who follow that person’s blog. Guest posting is a great way to grow your influence and ultimately gain more traffic to your blog. So if you consider this strategy, make sure that you provide a link back to your site and a link to your social media platforms where people can find you.

5 Blogging Tips That Will Make Your Blog Successful

There are so many blogs today, and there are countless reasons why people are doing it and make your blog successful. It could be for personal reasons, hobby, or business. But no matter what those reasons are, we all want one thing for our blogs. We want it to be successful. But how do you define success? But, most importantly, when can you say that you have made your blog successful?

Well, first of all, you must define what a successful blog is for you. We all have different goals, plans, and even intentions for creating a blog so you must ask yourself what you are aiming for. Is it higher traffic, partnerships and brand deals, or awards and recognition? Whatever your goals are, one thing is for sure: we all want to have a steady readership for our blog. No matter what the numbers, having a steady readership makes everything worth your while.

But you must also remember that it takes a lot of work before you can get there. When you are starting out, you may not see your goals clearly yet, but one thing you should remember is that most people today are now blogging and you should be able to think of a strategy to stand out among the crowd.

Here are five effective blogging tips that will make your blog successful.

  1.    Write compelling content.

If you think about it, the reason why people will go to your blog and keep going back is very simple: they like your content. Now, no matter what your niche is, it is important that you figure out how to capture your reader’s’ attention and make them read for more. In order for you to do this, you need to make sure that you are telling a good story in your blog. We are all natural storytellers, but not every one of us may be aware yet on how to effectively share a good story. So try to look for your writing style or you may also figure out what content in your blog has the best results and make sure to create more of those content. For example, you may initially just write articles in your blog but as you progressed, you have noticed that people are noticing and engaging more of your blog post when you include videos or graphics. If that is the case, make more video content and put it on your blog. The key here to try different strategies in creating a compelling content so you will know exactly what your audience likes.

 

  1.    Leverage social media.

In today’s blogging world, it is no longer a secret that social media is a powerful tool in attracting more audience and building your blog readership. You can’t deny the fact that if you want people to notice your content, you are going to have to put it on social media. Otherwise, people will just scroll past your content. So how do you use social media to make your blog successful? First, every time you post a new content on your blog, make sure to promote it across all of your social media channels. This is the most basic thing that you can do in order for you to get your content out there. And it should not just end with sharing the link. Make use of social media tools and graphics to promote your blog post. This allows you to create an impact on your audience and convince them, even more, to check out your blog. When your audience is entertained with your content on social media, you can be guaranteed an increase in your readership. When your readers like what they see on social media, it will most likely drive them to share it as well to their social media circles.

 

  1.    Optimize not just your blog post but your website for the search engine.

By now, you probably already know how important it is for your blog to rank high in the search engines. When you are producing content, you want to make sure that your content shows first on the search engine to have guaranteed traffic. People will most likely check out your blog if you appear on the first page. Use an SEO tool like Yoast if you are using WordPress in order to optimize your blog posts. This way, the search engines will also be able to understand how to index your website properly. Use a keyword or powerful keywords that fits perfectly to your content and website so that when people are looking this specific keyword on Google and other search engines, it will most definitely show your website or blog post. SEO is very powerful. It can be quite a challenge to utilize it, but when you know just the basics of it, you will definitely be able to make your blog successful in no time.

 

  1.    Create more evergreen content.

If you want your blog to stay relevant in the future, you must remember to create more evergreen content. What does evergreen content mean? In the simplest definition possible, this means a content that has no expiration date. This means a content that remains relevant and does not lose its importance as time goes by. This could be anything and would vary depending on your specific niche. For instance, if you are blogging about food, writing a how-to guide on creating a specific recipe is not just informative but remains relevant in the years to come. So the next time you are creating a content, blog wisely and make more evergreen content and it will definitely make your blog successful.

 

  1.    Give something back to your readers.

People love to have free stuff. And if you have something to give that can grab your audience’s attention, make use of it and give it as a freebie. This move will allow you to gain more blog subscribers and build a strong trust and loyal readership. For example, if you have an ebook that you want to promote, make it as a freebie if they subscribe to your blog.

How to Jump-Start a Dying Blog

Jump-start a dying blog is not as easy as it looks. On the outside, you might think that blogging is just about writing content and publishing it. However, it is more than that. If you want to run a successful blog, there are so many things that you have to do at once. For one, you need to create an interesting and compelling content that your audience will love. And in order for it to be noticed by a wider audience, you need to make sure that your post is ranking on Google by making sure that you are using the right SEO strategy. You will also need to share it on your different social media platforms. Among others, you will also need to make sure that all the technical aspect of blogging is doing fine to keep it all running. For this reason, a lot of people who runs a blog could not keep up with the pace especially if they have other things to do in life. And when all of these fail, it gets a lot harder every day to find ways on how to save a dying blog.

How do you define a dying blog? We all go through different experiences with blogging and this could mean several things. But usually, this is what happens:

  • You no longer have the motivation to create a compelling content.
  • You stop working on your website.
  • You lose your website’s rankings.
  • Your audience stops reading your blog which means you lose traffic.
  • Your email list growth becomes stagnant.

 

Whatever is the case, these things can heavily affect your blog, but not to the point of extinction if you do something. No matter how worse it got, you can always try to revive and bring your old blog back to life.

Change direction and rethink your niche

Bringing your blog back to life is not just about publishing new content. Perhaps, your current content or niche may not be what you want to pursue in the long run. If you are confused as to what you should do with your blog, it would be a good idea to change course and perhaps rethink of your personal branding. It could be making your topics a little bit more specific or perhaps changing entirely your focus. For instance, if you are currently writing travel guides about a specific country and it is not doing quite well, you can still continue writing travel guides but focused on a specific region. Make sure to do a review of what is working and what’s not. Do a complete analysis of your blog’s status before making any drastic changes.

Optimize your blog design

Updating your blog’s design can totally make a difference. A lot of people probably don’t have a good user experience when navigating your blog which is why you are losing an audience. For this reason, make sure that your blog’s design and functionality is good for UX and SEO purposes. The first impression matters so you have to make sure that you get your audience’s attention the moment they enter your blog. You must ensure that your blog design provides a far better user experience to your readers and is also optimized for search engines. Find a theme that is simple and fast and make sure that it is responsive. A lot of people today are not using mobile phones compared to a desktop computer to make sure that your blog is also mobile-ready. Otherwise, you will lose a potential audience at their first glance on your blog.

Improve the navigation

One of the steps that will help rank your website is to improve your website’s navigation. It will help your readers browse your blog a lot more easily as well. It is quite frustrating on the user’s end if navigating your blog is completely difficult. Make your website’s navigation simple and easy. Do not fill it up with so many menus and items as it can get much cluttered. Instead of buttons, you can use links if you want your website to be search-friendly.

Optimize your SEO

You have to make sure that you provide clear navigation and a strong site structure if you want search engines to index your site easily. This is why you need to give importance of SEO if you want to revive your dying blog. Optimizing your blog’s SEO will provide your visitors with a good experience and at the same time, this will also increase and encourage more repeat visits. Organic traffic is what you should aim for if you want your blog to sustain it in the long run. Arm yourself with an extensive technical knowledge and understanding of SEO. Once you learn how SEO works, you can be guaranteed that your blog will be revived for the better.

Remove or update any outdated content

You have to make sure that your blog gives value to your readers. And if your blog has content that is no longer relevant to your readers, it’s not going to help your blog at all. If you have any outdated posts, make sure to update all of them. If there is content that is no longer applicable or relevant to your readers, remove them from your blog. As a guide, find blog posts that are less than 500 words and do not contribute to your blog’s success.

Optimize your About Page

Your About page is one of the most visited pages in your blog. It is also one of the most important as it has pertinent information about you as the author of your blog. Let your audience know about your purpose, your journey, and other important things that they have to know about you. Avoid putting information that is outdated or not relevant. Make it attractive and interesting so you can generate more leads through this page. Keep it short and concise, but most importantly, it should tell your story. Make use of images, graphics, or videos to attract your audience. Lastly, include something that will let your visitors remember you.

7 Healthy Tips to Effectively Plug Your Blog to Brands

plug your blog to brands is one way to establish yourself as an influencer, in this post we will discuss everything.

When you are just starting out in blogging, you may be only focused on creating content and promoting it on social media. But as your blog grows, you will learn that blogging is not just about you creating content and putting it out there in the world to see. It is a lot more than that. For one, you will start seeing the opportunities to monetize your blog through your posts. You will see that blogging can potentially become a business that will give you something in return. Moreover, you also learn that you can now work with businesses through your blog. This is where the skill to plug your blog to brands comes in.

If you want to work with big brands, it is important to consider that you have something to them in return. Given that they will be able to provide the product or service that you want, what is it you can provide for them in return? How do you present your blog to these brands?

First, you must understand that you must have some sort of influence and following for brands to work with you. After all, they want to connect with influencers so they can put their products out there and get the attention of loyal audiences. Not all bloggers are influencers, but if you know the right strategy, you can be both. And when you know what to do, you can confidently plug your blog to brands and get that partnership you want.

Here are seven effective tips to effectively plug your blog to brands.

1. Establish your online presence.

You have to build a strong foundation first of your personal branding. And in order to do this, you need to be an authority in your field. Put your creativity into your work and people will notice your content apart from others. When you have successfully established your online presence, you will be able to present this to brands and ultimately have a partnership. While some brands may look at the number of your following, but it’s not all about numbers, it is also about how engaging your content is. Suffice it to say, you also need to build your own brand to effectively work with other brands.

2. Promote.

It is vital for a brand partnership that they gain full trust to have their services or products promoted by you. When you want to connect and collaborate with other brands, both parties would definitely want growth for their own branding so, in order to gain their trust, you have to make sure that you know how to promote their products and services to your audience. You need to be able to show them that you can provide proper exposure of their products and services through your platform. Make sure that you give enough information to your audiences such as the products usability, benefits, and other pertinent information.

3. Learn how to incorporate the products and services of a brand to your daily life.

Brands want to have a realistic approach when it comes to marketing their products and services. For this reason, you must be true to what you are promoting in your blog and incorporate the products and services of a certain brand to your life. Brands love to work with influencers who can make a connection to their ideals. This is exactly why you also need to be careful of the brand you are choosing to work with. Their ideals need to be in line with your goals and plans as a blogger. Before you plug your blog to a certain brand, you need to determine first if their branding is relevant to your following. Otherwise, your audience will lose sight of your own personal branding.

4. Show that you are there to help.

It takes some level of influence for people to ask your opinion and advice before they buy a certain product or service. When you reach that point, you can be assured that you have an audience who trusts your judgment. This is one of the reasons why they keep on coming back to your blog. When brands see this, you can confidently plug your blog and be able to partner with them. You can show that you can contribute to the growth of a certain brand and in return, you will also an opportunity to widen your audience and influence.

5. Show your leverage.

You don’t necessarily need to have a certain amount of following to be able to work with brands. It can be quite a challenge to partner with brands today especially that there are so many influencers out there. For this reason, you need to know what is it that you can show to brands that will make them exchange deals and partnerships with you. Plugging your blog to brands is the same as pitching a business partnership. You need to give your all and in order to close a good deal with a brand, you need to show them that even if you have not met a certain amount of followers on your platform, you have the skill to influence over your readers and effectively promote the brand’s products and services.

6. Sell your niche.

As a blogger, you have something unique to offer to brands. You have your own content written or presented in your own perspective. This is why you need to be passionate and true of your niche so that it will show that you have the credibility and authority of that specific niche. Once you have built a strong foundation of that niche, sell it to brands. Brands love to collaborate with bloggers that can make their products and services stand out. So build your niche and once you have enough content and results to show, show it to brands and you can be guaranteed that they will want to work with you.

7. Spend some time creating a powerful media kit.

All your successes and recognitions in blogging will be of no use if you don’t have a record of it to show to brands. Brands love to work with bloggers who can provide the important details of their blog through a media kit. A media kit should show what you do, what you can offer your mission and goals, your previous partnerships with other brands, as well as your package and rates. Put a little more effort in creating a kickass media kit. Doing so will open a lot of doors for your blogging career.

A Simple But Effective SEO Checklist for 2019

We all know that strategic research and planning is very important before diving to whatever what it is that we want to do. In the same way, when it comes to building a new website, one should have extensive research on how they are going to grow their site before starting it. Building a website is not just about the design and development part. It needs to have a great SEO strategy to make sure that it gets the best search engine performance. If you put it aside from the start, it will leave a lot missed opportunities later on.

Search Engine Optimization has now evolved into one of the keys to a successful website. As more people are now on their mobile phones, search engines have upped their game. Instead of just keyword content, search engines are evaluating more in keyword intent. Social search and voice search are now even making an impact on SEO. This is the very reason why having high-quality, engaging, and relevant content is very important to improve one’s search engine performance. So with SEO continuously evolving through the years, it is important that we are all updated and well-informed about it.

Here are 7 simple but effective SEO checklist for 2019.

1 Make your website mobile-friendly.

This can’t be stressed enough; mobile-friendly sites rank better. For one, Google prioritizes websites that are mobile-friendly. Considering the number of people who mainly use their mobile phones for searching content, it is no longer a surprise that mobile friendliness is one of the biggest factors that can affect one’s website performance. When you are building your website, use Google’s checker tool if your site is mobile-friendly. And when it comes to choosing a theme, choose one that is mobile-responsive. Otherwise, you can definitely lose rankings and most importantly, leads if your website is not mobile-friendly. Don’t forget to test all your website pages as well as functions on different devices so you can guarantee that your website is indeed mobile-friendly.

2 Optimize your website.

The speed of your website is one of the biggest factors that Google consider when they rank a website. So with that in mind, this should come as a priority when you are building your website. Here are some important steps that you do to increase website speed.

• If you use images repeatedly such as the icons, logo, or buttons, try to use CSS sprites instead to save the load time.
• Using a file compression tool, compress your JavaScript, HTML, and CSS files that are larger than 150 bytes.
• Without compromising the quality of your images, make them compressed as possible. Use JPEGs for photographs and PNGs for graphics instead.
• Remove render-blocking JavaScript from your website.
• Check the health of your website speed consistently on PageSpeed Insights Tool.

3 Use long-tail keywords and implement it.

Long-tail keywords are more specific and competitive compared to shorter ones. They are made up of at least three words. Moreover, they make up 70% of all web searches so it is only fitting that you prioritize it when it comes to optimizing your website. When creating content, make sure to incorporate long-tail keywords into them.

Here are easy tips to do this:

• First, find short keywords that describe your products, services, or your business in general. You should have a seed keyword to start with so you can find the right long-tail keywords.
• Use a keyword research tool such as the Google Keyword Planner so you can find related keywords to your seed keyword.
• Only pick the keywords that are relevant and are also in demand.
• Look for long-tail variations of these keywords and incorporate it all throughout your website. For example, if you are selling women’s shoes and you have that as your keywords, a good example of a long-tail keyword would be ‘buy women’s shoes online’.

4 Update your XML Sitemap.

What makes Google to easily find your website pages is your XML sitemaps. You should keep in mind that Google does not rank one’s entire website, but rather the individual pages. So to optimize your website, make sure to update your XML sitemap. First, you need to generate one using a sitemap generator. Next, test it your using the Google Search Console Sitemap Tester. Lastly, submit your sitemap on the Google Search Console.

5 Write unique and actionable metal descriptions.

Meta descriptions help a lot in making your content more visible on Google. It is important that each page of your website has it. In simplest terms, it is the description that people see beneath the title of your content on Google. So with that, it is important that you use keywords that describe your content and includes the most important details. You have to be clear, accurate, concise, and most importantly, it has to end with a call-to-action.

6 Measure your website’s performance regularly.

If you want your website to be successful, you need to commit to monitoring and measuring your website’s performance. And if there is room for improvement, do it. So when you are starting a website, it is important that you set up your website analytics to track correctly. You will be able to access important information about your visitor, customers, assess each page popularity, see your sources, and even more. All these information are valuable and you should use it your advantage. Some of the best tools that you can use are Google Search Console, Google Analytics, Google Tag Manager, and many more.

7 Optimize your heading tags.

To format the content, adding headings tags is important. It helps users and search engines at the same time. So it is important that you put H1 tag on each of the pages and include your primary keyword on it. Use it correctly so that Google will be able to identify the topic and the most important keywords on each page. Utilize the H2 and H3 headings as well according to your content.