How to Effectively Promote Blog Posts on Social Media

You wear too many hats when you are blogging. If you are a one-man team, you are going to be your own web designer, writer, marketing specialist, etc. It is not all about creating content and publishing it. Once you have published your content, you are going to have to create a strategy in putting it out to the world. One of the most effective ways to promote blog posts on social media.

Social media is like a necessity nowadays considering that businesses and organizations use it to attract potential customers. Almost everyone in the world now is now on social media so you have to make sure that what you have just written in your blog post will reach to everyone. This is why promoting your blog posts on social media is necessary to widen your audience.

Think of it as an extension to your blog. Creating a social

media account where you can promote your blog posts is one of the best marketing steps you can do. It will increase your social media presence and help draw in new readers. You are also offering your old readers a chance to connect to you much easier. All you have to do is think of effective strategies beyond just sharing the links to your blog posts.

Here are far better creative ideas to effectively promote your blog posts on social media.

promote blog posts on social media

1. Curate interesting campaigns.

People are interested to look at catchy posts, photos, or videos on social media. So you have to take this into your own advantage. Gather all interesting photos that you have and post it on Instagram or Facebook. Write a brief caption and put a link of your blog post. Rather than just putting a link to your blog post, doing this will attract more readers as they are able to see as a preview of your blog post through the photos or videos. Make use of multimedia to boost your audience reach. Without multimedia, your strategy is incomplete. Once you have put up an interesting campaign on a social media platform that you choose, you will now be able to generate more online reviews and make it easy for your readers to understand what your content is all about.

2. Grow your social media profile.

We all start at the beginning and before you can successfully get your audience’s attention, you have to first, grow your profile. Build your social media profile first by choosing first which social media platforms you want to use for blog promotion. There are so many social media sites today but you don’t have to sign up for everything. Learn which social media platform suits best for your blog as well as your marketing goals. For example, if your strength is in short form videos for promotion, Facebook pages are a good choice for you. If you are into curating photos, Instagram is the best social media platform to have. Ideally, choose the social media platforms that you have time to handle and can give you the best possible results. Once you have chosen and established your preferred social media platforms, be as active as possible because that is your key to establishing your online presence. If people have questions, answer them. Engage through comments on a daily basis so it is faster for you to grow your profile. Eventually, you will get more followers and once you reach that point, you can now successfully introduce your blog content little by little.

3. Share a link of your blog and make use of hashtags.

Hashtags are particularly useful especially when you are using Instagram or Twitter. Research on popular hashtags that people search. Specifically, look for hashtags related to your blog post and use it. When posting an Instagram picture, put a link to your blog and the specific hashtag. This allows you to attract an audience that is not within yours. You will be able to reach a wider audience and get potential readers. Also, when you are posting a link of your blog post on Twitter, make sure that you only use one or two hashtags that are relevant to your blog post. Research what are the trending hashtags by using online tools. This will allow you to see which ones are the best and will allow you to see related ones. But it is not all about using hashtags, you should also pair it with a good visual content. This will drive a lot more engagement compared to text-only posts. And when your audience is engaged, they will reshare it with their own circles. That way, you bring more clicks and traffic to your blog.

4. Collaborate with other social media creators.

discover other influencers
One of the best ways to widen your audience is to work with fellow content creators. Content creators have their own unique strategy in attracting more people to check out their content. Make use of this opportunity and do a collaboration with them. It’s a win-win situation because you will be able to introduce your content to a fellow creator’s audience and vice versa. And for the most part, you don’t necessarily have to spend anything. You just need to put up your collaboration creatively.

5. Put a Pinterest Pin on the photos of your blog posts.

Just like putting a social media share button on top or at the bottom of your blog post, putting a Pinterest Pin is also very important. Pinterest is a platform that is often overlooked when it comes to promoting a blog post since it is anchored in images. However, over the years, Pinterest has proven to be one of the best platforms to market your content because people who visit this platform actually need something. People go to Pinterest to research a specific topic. For this reason, make sure to incorporate your blog post to your photos by making an infographic for instance and then put a Pin button to it. That way, when someone reads your blog, they can pin it and have a chance to attract more audience.

5 Social Networking Sites to Promote Your Blog

Social networking sites plays a huge role when it comes to promoting your blog. Due to its popularity across a broad of audience globally, taking advantage of its reach is something you should definitely need to utilize in order to gain more readers on your blog. When it comes to promoting your blog, sharing your content across social media channels has become one of the most effective ways to reach more people. While getting readers organically is still something you should push, gaining readership through social media is also a huge thing that you should consider as well.

Today, there are plenty of big names in the social media world. There are far too many social networking sites, but it does not mean you should be in all of them. If in the past, people try to gain more followers by joining as many social media platforms as they can, it doesn’t necessarily bring in the results that you really want. So the key here is to find the ones that you can work on and more importantly, only choose social networking sites that fit your blog niche. Otherwise, it will only be a waste of time if you are available across all channels and there is no return to your time and effort.

But apart from gaining readership, having a social media profile will also make your personal brand a reliable one in this industry. For instance, if you are a business that promotes products and services through your blog and people have questions about it, it’s much easier if they find you on social media. Your availability across social networking sites will level up your authority in the industry because people love to work with businesses that they can approach immediately and also get solutions quickly.

Thus, if you are blogging today, joining social networking sites has become a necessity. Here are 5 social networking sites to promote your blog.

1. Facebook

Facebook is by far the most popular social networking site today. It has over 1.5 billion active monthly users worldwide and is still continuously growing. This social networking site doesn’t just let you connect with your family and friends, but they also allow you to share links of your blog and other types of content. You can create groups and pages where you can use as your medium in sharing your blog content. Facebook allows you to reach not just your family and friends, but a whole lot of people especially if your circle also shares it within their own circles. And if you want to reach more people, you can also take advantage of paid advertisements where you can target a specific audience that you want to reach. With Facebook continuously updating its platform and its features, it’s no wonder why it is currently the most popular social networking site. It’s the best social networking site that you should have for you to promote your blog.

Also watch: How to Use Social Media to Promote Your Business and Drive Traffic to Your Website – Source: Think Media

2. Instagram

Instagram is a social networking site but also considered a micro-blogging platform which allows you to also promote your blog. Businesses and celebrities use this platform in promoting their websites, businesses, and other related content. Compared to other social networking sites, Instagram’s strength is visual promotion. So for example, if you want to promote a travel blog, posting photos of your travel will allow you to successfully promote your content in this platform. Like any other social networking sites, Instagram allows each user a single page where they can also find the content of others. It can be people or brands they are following or other related content by other people. Instagram also has features that you can utilize in order to gain more engagement such as using hashtags, geotagging, profile tagging, Instagram stories, and more. You can also take advantage of paid advertisements using this platform so that your post will reach more people.

3. Twitter

Twitter is one of the best places to share your blog posts and reach more people. But in order to gain traffic and visibility, you will have to make sure that you go beyond the basics of tweeting. For example, make sure that you put a Click to Tweet button in your blog post so that people can easily share your content through Twitter and when they also want to share it on their own profiles, it’s a lot easier to just retweet it from you. If you can, try to repurpose old articles that contain evergreen content. And as much as possible, mention people you include in your blog post as it will reach out to more people, especially huge influencers, and get to engage with them as well. It’s a win-win situation and it is an effective tactic that will allow you to use Twitter for your own benefit.

4. Pinterest

You might think that Pinterest is just another platform out there that doesn’t give that much value, but you would be surprised to know that a lot of bloggers gain traffic from this platform. It’s considered a micro-blogging platform but it is also a social networking site that will allow you to reach more people and convince them to check out your own content. Pinterest lets you pin a photo and link your blog post within it. You don’t necessarily need to pin every blog post on Pinterest, but you can simply selectively pin blog posts that you think people will want to check out. This works best especially if you are trying to give out solutions to other people. When people visit Pinterest, they look for answers. Take advantage of this need so you can drive more traffic to your blog.

5. Reddit

Reddit is a social media platform that allows you to submit content and then later vote for that content. This voting feature will determine if the content moves up or down. This is also organized as subreddits or areas of interest related to specific content. It’s currently one of the most popular social media platforms today that will allow you to promote your blog and gain more engagement from it.